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Don't. Give. Up.

Today is the day after the 49th Superbowl. I come from a family of all boys, all diehard sports fans. Footabll is not my preferred sport but with my home team in the running and the excitment that surrounded it, I watched the game with friends. While I honestly don't understand the intricacies of the game, I know enough to get emotionally involved when the home team is on the line and they were. Down 24 to 14 going into the 4th quarter, it was not looking good.

But the home team won because they neve

r quit. They moved the ball down the field two more times making it 28 to 24. But the other team never quit either. They were inches away from getting another touchdown and winning the game after a miraculous catch. But circumstances shifted, a player from my home team intercepted the ball and the momentum shifted.

As a solopreneur woman, there have been plenty of days when I just wanted to give it all up and get a job. Let someone else worry about the details, where they money is coming from, how to keep up on the every changing technology. Let someone else try to convince the world that you have something you've given your heart and soul to that's just right for them.

I have a friend who is a saleman. He drives 1000 miles a week to jewelry stores with his bag of basics. I asked him once how he was able to keep going, year after year, often being rejected as the economy shifted and people spent their money on technology more than jewelry. He simply said, "I never give up." He goes in the store and starts a conversation with the owner even if they don't think they want or need something. As he talks, he takes things out of his case reminding the owner subtly that maybe they indeed did want or need something. Did it work every time? Probably not. But he never gives up.

We solopreneur women need to do the same. Whatever our challenges, whatever obstacles present themselves, we must keep a clear vision of why we got into this in the first place. And like the winning team (and actually the losing team) from this year's Superbowl did - Don't. Give. Up.

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